Branding concept for fab4minds
Fab4minds develops ERP systems for the food sector. The biggest pain point for the target group is the difficult and often error-prone conversion to a new ERP system. Changing an ERP system is always accompanied by negative feelings.
Fab4minds therefore wants to do it differently and position itself as a holistic digitization partner for the food sector - DaaS (Digitization as a Service) with ease and joy.
We translated this positive feeling into a smile and combined it with the number 4 in the company name. The laughing number 4 is therefore the central core element in the branding for fab4minds.
All details about this project can be found in the portfolio at https://www.hcg-corporate-designs.com/en/fab4minds-logo-design-branding
#design #branding #logo #erp #fab4minds